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Online Business Opportunity Lead - What They'll Never Inform You
Business opportunity lead brokers don't always let you know the whole story. They often don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Unfortunately, these three aspects are crucial to judging the quality of a business opportunity lead.
First, let's consider the way to obtain traffic.
To make this simple, let's consider an example from the real-world: billboard advertising.
We've all had the experience, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're an internet marketing junkie like me, the newest training audio on CD,) when suddenly a sign on the side of the highway catches your eye.
Aside from the actual billboard, and the advertisement put on it, can you guess the single biggest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, put that same billboard advertisement on the main commuter route leading into the city and you'll produce an entirely different business opportunity lead.
The same is true online. Is your business opportunity lead broker placing their advert on rural country roads (some crappy celebrity news site,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Next, let's consider the "offer."
What did the advertisement assure the business opportunity lead? What is their expectation? They responded to the ad for a reason, and while your broker might be suggesting that they're interested in a home business, that's not always the case.
Back when I still bought leads, I remember purchasing a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I bought were serious about starting a home business. Actually, they had been responding to an ad offering them a chance to win a free laptop or computer.
So, the offer is crucial and can't be ignored. It makes the difference between a business opportunity lead that is enthusiastic, even excited, to talk about your opportunity versus wasted money.
And finally, knowing the number of times the business opportunity lead has (and ever will be) sold is important.
The truth is, your typical business opportunity lead is not ready to whip out their credit card and sign up for an opportunity immediately. Rather, they're curious looking into carefully dipping their toe in the water and doing their due diligence.
I can agree, it often takes time -- lots of time -- for someone to make a decision to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone join my team who had been on my mailing list, getting occasional emails from me, for more than eight months. So, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get swamped by my competition. No thank you.
So what's the answer?
Honestly, I quit buying leads completely. After wasting literally thousands of dollars purchasing every kind of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is better. You manage the source of traffic, you control the offer (and thus, the lead's expectation,) and they are yours entirely to follow-up with until they're ready to become a member of your business opportunity.
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